One captures demand, the other creates it. How to decide where to start — and when to use both.
Google captures intent
People on Google are already looking for a solution. For urgent or high-intent services, search campaigns are usually the best first step.
Meta creates demand
On Instagram and Facebook, people are not searching — they are scrolling. Meta works well for visual offers, events, launches and building familiarity over time.
Related servicePaid Advertising